THIS IS OUR WORLD.
Once upon a time, marketing and advertising was a lot simpler.
Advertising campaigns were straightforward and existed as static print and television pieces. Marketing strategies were one size fits all. The measure of success was how many people you reached because numbers ruled all.
Times have changed.
In our world a ‘television show’ is watched on a mobile phone while the viewer texts their friends and family in real time. Shopping is done from a person’s couch and is delivered within an hour. A promotional event is less about the product and more about the experience the event goer walks away with. Convenience is the deciding factor over cost. Engagement over quantity.
Turquoise Media Group is a blended agency creating marketing solutions for its clients in today’s world.
It is a collaboration between two leaders in the fields of media production and marketing/PR. We are a team of creative professionals finding the right mix to engage your customers and clients. We craft
media and social media campaigns from the ‘insight’ out; finding the nuance and the heart of your brand’s story. Full campaigns or a la cart, we look to create relevant, unique and targeted messaging to your audience. And we make sure everyone involved has fun in the process.
WHAT WE DO
PR BRAND STRATEGY
New brand? Established brand changing direction? We work with you to create strategy that tells the story of your brand and drives the right customers to you.
MEDIA AND CONTENT CREATION
We do not believe in the separation of strategy and execution. Our team of creatives boasts over 35 years of film, video, design and photography. We work with you to craft pinpoint creative that is within budget. Our love affair with all things film and photography allows us to tell your brand story in a way that is exciting, provokes engagement and leaves your social media community wanting more.
INFLUENCER MARKETING
We develop strategic influencer marketing campaigns for your brand. We will manage the influencer idenfication and selection process starting with a proven list of effective influencers across different fields.
SOCIAL MEDIA CAMPAIGNS
Instagram? Snapchat? Dark Social? There are so many facets to social media and we create the proper mix for your campaign. We recalibrate that mix by aggressively going over your analytics for working campaigns and create ad buys that are optimized for results.
OUR SERVICES
• CREATIVE DIRECTION
• INTERACTIVE DESIGN
• VIDEOGRAPHY
• MOTION GRAPHICS
• PHOTOGRAPHY
• BRANDING
• SOCIAL MEDIA CURATION
• SOCIAL MEDIA STRATEGY
• SOCIAL MEDIA ADVERTISING
• PERSONAL BRAND DEVELOPMENT
ABOUT THE FOUNDER
Heidi K. Pearson (Founder/Account Director)
Heidi Pearson is a 16 year veteran of Public Relations Strategy and content creation. Heidi has crafted branded entertainment and consumer engagement campaigns while consulting for Chicago’s top public relations firms, including Edelman, Weber Shandwick and Ketchum PR. Turquoise Media Group was created to combine her years of experience with her invigorating approach to creating strategy for brands and influencers. For more than eight years Heidi has honed campaigns that combine traditional marketing with new approaches to using ever-changing social media platforms. She guides conversations around social media trends, diversity and forecasting for private groups. She is known as an advocate for creatives, black women in business and influencers in many diverse categories. Her latest role as producer of the documentary Genius of a Different Hue has positioned her as a thought leader and advocate for diversity in the advertising industry throughout silicon valley and beyond.
Keith Purvis (Founder/Creative Director)
Keith Purvis is a film director, producer and media creator. He has worked as a film editor and motion designer for various videos and short films including Peep Game (2003), a film featured at the Black Hollywood Film Festival, and Reversal of Fortune (2004), one of the films selected for the Russell Simmons Def Filmmaker Competition. He has produced short documentary films for the Peter Tosh Museum, National Urban League and the University of Chicago.
Starting as an art director and working with high profile clients including YRB Magazine, Whirlpool, Nike and the American Institute of Graphic Arts, Keith began looking for ways to merge his love of filmmaking with new media.